Wine tourism, tourism that involves senses
If taste, smell and sight are essential to taste wine and to perceive its essence, touch and hearing are equally important to get a complete sensory experience: the sound of a popping cork, the fizz of a sparkling wine, or the sound of the wind in the vineyards, the touch of a fine wine glass, or a bunch of ripe grapes.
Developed as part of the Call COS-TOURCCI-2017-3-03 – COSME “Supporting the promotion and development of transnational thematic tourism products linked to cultural and creative industries” – EASME – European Commission Wine & Senses is designed to support the promotion and development of transnational thematic tourism products linked to Cultural and Creative Industries.
Wine and wine culture is very much related to senses. Of course, sight, smell and taste are the most obvious ones, as they are directly related with wine tasting, but in a full oenological experience the other two senses also play an important role: The sound of a popping cork, the fizz of a sparkling wine, or the sound of the wind in the vineyards, the touch of a fine wine glass, or a bunch of ripe grapes.
This will be achieved by combining wine tourism with something with a huge potential of stimulating senses, such as tangible and intangible cultural heritage, together with cultural and creative activities, such as visual and performing arts.
Technology will play an important role in informing the visitors and make them participate of the historical and heritage context of what they are enjoying. It will also be an important tool to connect similar activities and offers in different regions within a transnational scope.
The final product will be a tourism package with the same model, but connected to each region specific heritage characteristics. This will introduce the visitor to different experiences in each visited region, although with a common rationale.
This product will be based on activities very much away from mass tourism, based on sustainable enjoyment and understanding of the visited wine territory: guided hikingactivities, commented wine tasting in singular places, performances in heritage buildings, special guided visits to vineyards or wineries, etc.
To improve Wine & Senses experience,we are working on:
To enrich the travel experience with the content inserted by all partners
To guide the tourist during his cultural heritage visit
For a more immersive experience
To guide tourists to W&S products, events and paths
Wine & Senses represents the link between cultural heritage, the identity of a territory and wine tourism proposing smart destinations to enjoy with all five senses.
This project was funded by the European Union’s COSME Programme